Over the past couple of years, I’ve created and marketing many sites for myself as well as for my clients, so I’ve had the opportunity to really see how effective various methods are for ranking higher in the search engines. I’m big on stats, so every website I launch, I make sure I install an analytics and rank tracking software. It not only makes life much easier, but shows me how well things actually work, and if there is improvement over time.
Here are some things I’ve found work really well in helping you to rank higher in search engines. A lot of this stuff probably isn’t new, especially for more advanced SEO’s, but it’s just more evidence that it works. There’s also many other strategies and techniques to get higher rankings, but are the main ones I use to achieve top rankings for myself and my clients.
1. Create lots of unique content on your website – I can’t stress enough the importance of creating unique content. My highest ranking websites have at least 30 pages of unique content on them. You could also start a blog on the back-end, and really just pump your site with regular useful content.
2. Maximize your internal linking structure – building themed pages and linking the relevant pages together is an absolute must to get the most out of your on-page SEO. This is an often underestimated technique. If you’re still not maximizing your internal linking structure on your website, then I suggest going back to each one and doing it. Probably the quickest and easiest way to create higher rankings.
3. Include 2 to 3 of your primary keywords in the title tag – When optimizing your title tag, make sure to put your top 2 to 3 keywords in there, especially for the homepage. I use a pyramid structure for title tags, so I include extremely competitive (but well researched) keywords for the homepage, and then optimize my inside pages with the secondary pages. I also still recommend optimizing your meta keywords, and description tags. Some SEOs completely discount them saying it doesn’t count, but we don’t know for sure. It’s better to be on the safe side 
4. Submit to article directories – I like to spin my articles and submit them using article distribution services like Unique Article Wizard, and Article Marketing Automation. Getting one way back links from a variety of relevant sites, and unique IP’s is important to increase SEO rankings.
5. Write unique blog entries – I use a service called Article Underground, and Linkvana, and these alone have gotten me top rankings for VERY competitive keywords. Make sure when using Article Underground Blog Network to really spread out the number of blogs which you write on. The more diversity the better.
6. Get your site listed in relevant directories – I like to find directories with High Page Rank and are seen as Authority in Google’s eyes. For example, for my local SEO website, I submitted my site to all the business directories I could find such as Canpages, ibegin, Google business listing, Canadian business directory, etc. It might also be worth getting a listing in Yahoo directory but it’s $299 per year. But most of everything else is free.
7. Use social media sites to create profiles – I use the profile link packets which I’ve found on the warrior forum such as Angela’s Links, and Joe’s Packets, to find high page rank social media sites and forums, where I can put my links (sometimes with anchor text) to my site. It’s a great way to get links from Authority sites. You can even link to those pages to give them a higher PR.
8. Submit your videos to top video sites – I use a service called Traffic Geyser to submit videos at least a couple of times per month for each site, to really get some quality links. It’s also a great way to promote your website, and get exposure on the internet, since video is so popular. You can also use free services such as Tube Mogul to do this. Main thing is you get your stuff out there!
9. Focus on the long tail – Use your stats logs to find keywords people finding you with, and include them in your content and create quality one way links to them to start ranking higher for those as well. I’ve noticed working with many clients over the past few years that most of their business comes from those long tail keywords. So it’s best to capitalize on them!
10. Use social bookmarking – Social bookmarking (if done right) is a great way to get high PR links to your site, and get more traffic. I use a service called social bookmarking 101 to really get my web pages noticed in the bookmarking sites. I’ve written more about it in a previous post, and highly recommend it to anyone serious about getting the most out of Social Bookmarking.
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